How useful is Twitter as a marketing tool for small businesses – Exeid examines recent Twitter Research
If the recent floatation (IPO) of Twitter on the New York Stock Exchange passed you by you may be forgiven for being unaware of just how powerful Twitter can be as part of your digital social media marketing programme. But you may be thinking,” I only run a small business, - Twitter is for the Big Boys with a national or global reach” right? Well if you are you’d be wrong. Twitter recently hired Market Probe International to carry out research to find out the value of Twitter for SME’s ( small Medium Enterprises) or as they call them SMB’s ( Small Medium Businesses) From a survey of 500 they generated some interesting findings A) Both sales and referrals are driven by followers 72% were more likely to make a…